Webinars for affiliate marketers

Below is a program of ongoing and ad hoc live webinars (online seminars) for affiliate marketers. You may apply for inclusion by the link "Registration for this online seminar" below each webinar description.

Affiliate programs' performance Audit

FREE online webinar. Capacity: 10 persons. Duration: 60 mins.

Please make sure that before a seminar you have accessed the audit template. 
Pls download it as Excel, etc or make a Copy (don't edit this one). If you have questions, pls feel free to send me over by email or LinkedIn. Meeting every Firday 14-15 GMT+2 and we I will have free webinars on how to use the file above to make audits.

Registration by the link: https://koalendar.com/e/making-of-affiliate-programs-audit

 

Optimising 3 pillars of affiliate marketings

Online webinar for a fee. Capacity: 10 persons. Duration: 90 mins. Price: €99 per seat. Payment by Paypal or invoice.

Seminar preview

Discussion points

1) Searching for new online publishers

  1. Main tasks of affiliate marketing: finding, profiling, preparing scenarios, negotiating and responding.
  2. How finding of new publishers has become the biggest challenge
  3. Three types of affiliate marketing teams: new brands, scaling up and undercapitalized brands
  4. Traditional methods of search: parametric and using competitors search via Ahrefs / Semrush
  5. My approach

2)  Profiling / Segmentation

  1. A dilemma of online casino publications
  2. Reasons not to add new advertisers vs motivation to do otherwise
  3. Traditional approach to profiling: Traffic- and Keywords-driven segmentation
  4. My approach: a probability game, focus on obtaining a Min Acceptable Scenario
  5. My principles of profiling: Audience size vs Audience ownership
  6. How to find if a publisher "owns" her audience
  7. Types of segments which represent a particular interest
  8. Working Bundles of Audience vs Motivation to onboard advertisers
  9. Outcomes of the section

3) Types of strategic situations and Best Responses to them 

3.1. Prepayment

  1. Prepayment motivation for a publisher vs it's significance for a casino affiliate manager
  2. A Defaut utility or a Min Acceptable Scenario
  3. Plan of actions for a evaluation of Prepayment scenario (with example)
  4. Best response to Prepayment scenario

3.2. Prepayment + CPA + Revenue Share

  1. Conditions for validity of this deal 
  2. Why is the Prepaid part effectively a part of CPA?
  3. Risk of this deal structure
  4. Plan of actions for a evaluation of PP + CPA + RS scenario (with example)
  5. Best response to a scenario of Prepayment + CPA + Revenue Share

3.3. Pure RS, the notion of "underserved" publishers

  1. A problem of working with small publishers
  2. How to organise the process in order to take use of small ones?
  3. Publishers clubs: 1 to multiple communications, an ability to get an info diffused
  4. Publisher Competition: reduced costs of communications + increased amount of FTDs 
  5. Best response to small "underserved" publishers