Study: Football Fans Say No to Buy Licensed Gambling Kits
Survation - a polling and market research agency based in London, England - announced the findings of a recent poll, outlining what football supporters think about funding gambling. About 34% of respondents said that if it had a gambling mark on it, they wouldn't buy a shirt from their club, while 44% said that all gambling advertisement, sponsorship, and promotion should cease.
A Recent Report Reveals How UK Football Fans Felt About The Promotion Of Gambling
A recent Survation research showed how the football fans feel about gaming firms funding. The survey was administered by 1006 football fans residing in the UK, aged 18 or over. When asked whether all gambling ads, endorsement, and promotion could cease, the assertion was endorsed by 44% of the respondents. Related percentages of citizens, however, disagreed with that assertion - 34%.
Responding to a central question in the poll - whether a football fan had a casino mark on it on the club's jersey, 34% said they wouldn't buy it. In the other hand, 20% of respondents did not agree with the assertion or disagree with it and 44% said they would buy a shirt with a brand on it.
New Survation poll of football supporters for @cagauk/@cleanupgambling finds fans turning against gambling sponsorship of the game.https://t.co/RSfviYehu6
1006 football supporters aged 18+ living in UK, online 11 Sept 2020.— Survation. (@Survation) October 11, 2020
One argument referred to by more than 50% of respondents is that too many football clubs are funded by casino firms. Approximately 58% of the respondents said that gambling companies have sponsored so many teams, while only 19% disagreed with that argument.
When questioned why gambling businesses should not be permitted to sponsor football teams, 47% of participants in the survey agreed. By comparison, 32% said football teams should be funded by casino brands, although 19% of respondents did not approve or disagree.
Too Much Football-Related Ads
There are so many casino ads in sports games, according to 59% of the respondents. Here, there were 18% of the respondents who disagreed with the comment, while 21% said they did not agree or disagree.
But yet another issue in the poll indicated much stronger enthusiasm for the ban on broadcast gambling advertising. Around 66% of respondents agreed with the argument that there are so many gambling advertisements on television that are linked to football matches. Here, the view varies considerably, as only 16% of respondents disagreed with the argument.
However, according to a spokeswoman for the Betting and Gaming Council (BGC), betting not only helps support football, but also encourages TV stations to screen more sports than otherwise would be necessary. Levision channels play a critical role when it comes to separating lawfully licensed operators from those working on the black market, the Council added.
The Whistle To The Prohibition
Survation's pool also concentrated on a ban on "whistle whistle". Back in December 2018 the ban was announced but was enforced on August 1, 2019. Under the "whistle to whistle" ban, betting ads must not be broadcast on TV 5 minutes before a live sporting match starts and 5 minutes after the conclusion of the game, before the blackout at 9 pm.
The BGC announced back in August that the "whistle to whistle" ban had significantly limited the amount of betting advertisements seen by teenagers. The Council based these findings on a report by enders research which showed that the number of betting advertisements seen by children decreased by 97%.
“The BGC has introduced tough new measures to further prevent under-18s viewing betting ads online and our members have agreed that at least 20% of their TV and radio adverts must be safer gambling messages,”
said a spokesperson for the Betting and Gaming Council
A large majority of respondents believe, based on the findings of the latest survey, that the "whistle to whistle" ban prohibits children from seeing gambling advertisements in football with 67% of respondents endorsing the assertion. And here, the number of respondents who disagreed with the assertion shrank to just 8%, while 18% did not agree or disagree.
