Betsson Extends Partnership with Yggdrasil, Adds YG Masters

Betsson Extends Relationship With Yggdrasil

European casino operator Betsson has announced that their long-term relationship with Yggdrasil is being expanded. The business completes the revolutionary YG Masters program, under the spent agreement. Through this move Betsson is getting access to Yggdrasil's groundbreaking GATI technology.

The extended partnership marks Yggdrasil's important accomplishment of the YG Masters initiative. With that in mind, Betsson becomes the first licensed player to join the scheme. Betsson will now be able to produce new entertainment products as a popular sports betting and gaming company. The content would then be delivered by Yggdrasil, with the aid of the network.

So what technology is GATI? GATI is a innovative modular software toolkit that helps developers to build and distribute games ready for regulation across the globe. In other words, participants in the YG Masters curriculum will build and deliver content internationally, using a structured gui.

YG Masters Project Hallmark

Stuart McCarthy, Head of Partner Programs at Yggdrasil said the organization is delighted to deepen the relationship with Betsson. He also pointed out that introducing the sports betting provider to the YG Masters platform makes them "the first directly integrated operating partner."

"This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson," -

McCarthy said.

He clarified that Yggdrasil, thanks to the innovative GATI technology and global distribution network, helps businesses to empower their content production and accelerate growth.

Ciara Nic Liam, Betsson's Gaming Product Director, expressed her optimistic feelings on the relationship as well. She explained that the relationship between Betsson and Yggdrasil has been outstanding. Liam also said the firm is delighted to extend its relationship to include YG Masters. She added Betsson saw the software "become a real industry game-changer." Liam emphasized it makes complete sense for Betsson to be interested and take advantage of the tremendous development potential that the program provides.